About
Built by people who do the website work.
AnswerMetrix grew out of Cloudfusion’s work with business websites: finding what needs attention, getting useful changes live and explaining the result to the people who pay for it.
Our story
An audit is a starting point. The work comes next.
Cloudfusion has built and improved websites since 2003. Across platforms and industries, the details vary, but the practical challenge is familiar: turn a list of findings into changes a business can use.
Search and AI answers add different questions to that work. Can customers find the business? Does its website explain what it offers? What appears in the answers we sample? And what evidence helps the team decide what to do next?
AnswerMetrix connects website findings, proposed changes, supported delivery and recorded results. We are building it around real website work, so owners and teams can make informed decisions and follow through on them.
Parent company
Cloudfusion
Digital agency since 2003
Based in
Johannesburg, South Africa
Serving clients globally
Founder
Anton Vorster
Director & Co-founder
Founder
Anton Vorster
Director & Co-founder — Cloudfusion
Anton has spent over 20 years building digital presences for businesses across ecommerce, professional services, and digital publishing. AnswerMetrix started as an internal tool at Cloudfusion and became a product to help businesses turn website findings into reviewable work and clearer evidence.
Built around agency work
Real websites. Practical work. Clear evidence.
Client websites come with constraints: different platforms, limited access, busy developers and deadlines. The product needs to help teams make progress within those constraints and explain what each change achieves.
- Browser embed options where custom-script access is available
- Proposed changes with review and automation controls
- Platform-specific setup and delivery guidance
- Multiple client websites in one agency workflow
- Recorded AI mentions and available excerpts, with competitor context and coverage details
How we work
The principles behind every product decision.
Make findings useful
A finding should lead to a clear decision. Show the proposed change, explain how it can be delivered and keep work that needs judgement with the right person.
Respect the website you already have
Our work started with Webflow clients and expanded across WordPress, Shopify and custom sites. Each platform has different controls. We make those requirements part of the delivery decision.
Show what the evidence supports
A delivered change, a successful public check and an AI mention tell different stories. Keep those distinctions clear, acknowledge missing information and measure again. Rankings and citations are never ours to promise.
See how it works on your website.
Start with a free scan of up to 50 pages. Review the findings before deciding what comes next.
No credit card required. Ongoing delivery needs an eligible plan and a supported connection.