Checklist
The AI Visibility Checklist.
28 practical steps across 5 areas - tick them off as you go. Each item links to a short explanation of why it matters.
Schema & Structured Data
0/6Relevant structured data describes visible facts. It is not a universal AI citation requirement.
Review Organization or LocalBusiness markup for your homepage
Review website identity and any declared site-search action
Review Article or BlogPosting markup on relevant posts
Use FAQPage schema on pages that answer common questions
Add Product or Service schema to your product/service pages
Validate structured data and check the live page
Meta & Entity Tags
0/5Metadata should accurately describe the page and support useful search and social previews.
Write unique, descriptive meta descriptions for every page
Set the og:site_name meta tag to your exact brand name
Give each page a distinct, descriptive title
Check canonical tags on duplicate or similar pages
Use Open Graph tags consistently across all pages
Content & FAQ
0/6Make your content useful to the person asking the question, with clear answers and evidence they can inspect.
Answer common customer questions on relevant pages
Answer questions in the first sentence, then elaborate
Use clear H2/H3 headings that mirror real user questions
Include your full business name, location and category on relevant pages
Make each page useful enough for its purpose
Keep factual claims accurate and sourced where possible
Technical Crawlability
0/6Check that the public pages you want discovered are accessible to the systems you choose to allow.
Review access for the crawlers you intend to allow
Submit an up-to-date XML sitemap to Google Search Console
Make important public content accessible without browser scripts
Fix broken internal links and 404 pages
Achieve a Core Web Vitals pass on key pages
Create a concise website guide with llms.txt
Measurement & Monitoring
0/5Compare observations over time, with a clear record of what changed and what each measurement covers.
Record a baseline before making changes
Monitor your GEO Readiness Score after each change batch
Track brand mentions in AI-generated answers over time
Review Search Console alongside AI observations
Re-run a full audit after major site changes
Find your next useful website improvement.
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