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Google Business Profile and your website

Keep your website and Google listing in agreement.

Your customers should not have to guess which address, phone number or opening hours are correct. Review website details alongside your connected Google Business Profile, then check each proposed correction against the facts.

Why this matters

Make the practical details easy to trust.

An old address or conflicting opening hours can turn a promising enquiry into a missed visit. Keep your actual business details as the reference for your website, structured data and Google listing.

Review detected website inconsistencies and proposed business markup. Website changes and Google listing changes use separate connections, permissions and verification steps; check the destination before applying a correction.

Illustrative LocalBusiness review
Business name
Street address
Phone number
Missing on 3 pages
Opening hours
Inconsistent format
Service area
Not declared in schema
Visible business facts
Review proposed business markup against the visible page and your verified details before approving supported delivery.

What to review

Give each correction the right destination.

Connect an eligible Google Business Profile location and review the website findings. Check proposed changes, delivery support and the final website or listing result separately.

Business markup to review

Review proposed LocalBusiness JSON-LD informed by your brief and page content. Check the name, address, phone, hours and service area before it is used.

Consistent business details

Find detected differences across scanned pages and compare them with the details in your business brief.

Accurate service areas

Describe the cities and regions you actually serve in your content and relevant markup.

Review schema support

Review markup only for genuine, visible reviews where the schema type and provider rules permit it. Markup does not ensure review stars or a rich result.

Access to local pages

Review detected access blocks, indexing directives and redirect issues on the local pages scanned.

Who this is for

For teams that need local details to stay accurate.

Service businesses

Trades, accountancy firms and other service businesses with a genuine location or defined service area.

Franchises & multi-location

Teams reviewing multiple locations. Confirm the website and GBP allowances you need before rollout.

Healthcare & professional services

Practices and consultancies where customers need dependable contact and location information.

Agencies managing local clients

Teams reviewing business details and supported website changes across client accounts.

Also see: AnswerMetrix's Local SEO guide brings together service-page content, local business details and sampled AI visibility.

Make your next local website check a useful one.

Start with a free scan. Review the findings against the facts you know about your business.

No credit card required. Ongoing delivery needs an eligible plan and a supported connection.