Traffic & Conversion Trends
Put website work in the context of customer activity.
Review Google search clicks, website sessions and configured key events alongside your scan and delivery history. Use the evidence to ask better questions about where your next improvement belongs.
How it works
Did the work land? What happened next?
Start with the delivery record and public check. Then compare the reporting periods in Search Console and GA4. Each tells you something different: whether a change arrived, how people found the site and what your analytics recorded.
A matching date is a reason to investigate. It is not proof that one fix caused a visit, enquiry or sale.
Measurement features
Ask the questions that matter to the business.
Are search clicks changing? Are enquiries measured properly? Did the planned work reach the website? Bring the relevant records together and decide what needs investigation next.
Google Search Console integration
Review recorded search clicks, impressions, click-through rate and average position for the selected reporting period.
Google Analytics 4 integration
Review available sessions, engagement and key events from your connected GA4 property. Their meaning depends on your analytics configuration.
Website changes over time
Compare completed scans and findings, with each traffic report’s own date range kept in view.
Clear stages of progress
See the difference between proposed work, permission to act, delivery and a public check.
Delivery records
Inspect retained attempt statuses and timestamps, including failures and available verification.
The right website context
Review the analytics and saved evidence for each website included in your plan.
Make the next website decision with better context.
Start with a diagnostic. On an eligible plan, connect your Google data to follow traffic and recorded key events alongside the work.
No credit card required. Ongoing delivery needs an eligible plan and a supported connection.