Generative Engine Optimisation, often shortened to GEO, concerns how content appears in AI-generated answers. It overlaps with SEO: a useful, accessible website remains the starting point.
Work on what customers need
- Explain who you serve, what you offer and where you operate.
- Answer real buying questions with accurate details.
- Use clear page structure and internal links so important information is easy to find.
- Publish original evidence and identify its source.
- Keep public pages accessible to the crawlers you intend to allow.
Use structured data accurately
Relevant markup can describe page entities. It must match visible content and the requirements of the supported feature. It is not a substitute for useful information or a guaranteed way to earn a citation.
Google’s guidance on its AI features: https://developers.google.com/search/docs/appearance/ai-features
Measure different outcomes separately
Readiness checks concern your website. Provider responses concern sampled mentions and citations. Search traffic, enquiries and sales are further outcomes with their own measurement requirements.
AnswerMetrix supports Perplexity, ChatGPT, Claude, Gemini, Grok and DeepSeek. It records direct URL citations from Perplexity and mention-based evidence for the other five. Inspect available excerpts and sources with their dates, prompts and coverage. Some responses have no saved excerpt; a missing response is not a measured absence.
Start small
Choose an important service or product page, correct a specific weakness and record what changed. Compare later evidence using a consistent query set and clear dates.
Start from the findings you already have. Run a fresh scan when the site has changed or the evidence is too old for your decision, and check your plan allowances first. Saved reports remain available without starting another analysis.
