AI visibility describes how your business appears in AI answers. For a website owner, the first questions are practical: does the answer identify the right business, explain its offer accurately and help a potential customer take the next step?
Keep four outcomes separate
- A brand mention names your business in response text.
- A citation links to a source. A source can be cited without naming its brand.
- A visit means somebody reached your website; a mention alone does not prove a visit.
- An enquiry or sale is a separate business outcome that needs appropriate measurement.
Read the sample before the score
Record the query, provider, date and returned answer. The same prompt can produce different responses. A small set of tests does not measure the whole market, and an unavailable provider is not a measured absence.
AnswerMetrix supports Perplexity, ChatGPT, Claude, Gemini, Grok and DeepSeek. It records brand mentions separately from returned citation URLs in completed responses across supported providers. Availability and coverage vary. Inspect available excerpts and sources with their dates, prompts and coverage. Some responses have no saved excerpt; a missing response is not a measured absence.
Choose a useful next action
- Correct inaccurate business details on your own pages.
- Make important services, products and contact information easy to understand.
- Check access problems on public pages and strengthen useful original content.
- Review later evidence without assuming a change caused a new mention.
Google’s AI guidance reinforces established search foundations rather than a special AI markup requirement: https://developers.google.com/search/docs/appearance/ai-features
