AI visibility describes how your business appears in AI answers. For a website owner, the first questions are practical: does the answer identify the right business, explain its offer accurately and help a potential customer take the next step?
Keep four outcomes separate
- A brand mention names your business in response text.
- A citation links to a source. A source can be cited without naming its brand.
- A visit means somebody reached your website; a mention alone does not prove a visit.
- An enquiry or sale is a separate business outcome that needs appropriate measurement.
Read the sample before the score
Record the query, provider, date and returned answer. The same prompt can produce different responses. A small set of tests does not measure the whole market, and an unavailable provider is not a measured absence.
AnswerMetrix supports Perplexity, ChatGPT, Claude, Gemini, Grok and DeepSeek. It records direct URL citations from Perplexity and mention-based evidence for the other five. Inspect available excerpts and sources with their dates, prompts and coverage. Some responses have no saved excerpt; a missing response is not a measured absence.
Choose a useful next action
- Correct inaccurate business details on your own pages.
- Make important services, products and contact information easy to understand.
- Check access problems on public pages and strengthen useful original content.
- Review later evidence without assuming a change caused a new mention.
Google’s AI guidance reinforces established search foundations rather than a special AI markup requirement: https://developers.google.com/search/docs/appearance/ai-features
