Structured data should represent the real page. A completed checklist does not ensure a search feature or AI citation.
Organization and local business
- Use verified business identity, canonical URL and official profile links.
- Use a suitable type for the actual business.
- Publish only legitimate public address and service-area details.
- Check contact details and hours against the visible website.
Products, articles and FAQs
- Keep prices, currency and availability consistent with the live catalogue.
- Use genuine eligible review data; do not invent ratings.
- Identify the real author and accurate publication and modification dates.
- Represent only FAQ answers that people can read on the page.
Implementation
- Review existing theme and plugin markup before adding more.
- Validate vocabulary at https://validator.schema.org.
- Test currently supported Google features at https://search.google.com/test/rich-results.
- Check the correct live URL and delivery route.
- Record verification separately from an approval or delivery response.
Review the proposed change, confirm its facts and check delivery support for your website. After authorising an eligible fix, inspect the delivery record and the separate live-page check. Use your CMS or developer for work the connection cannot deliver.
